Why Toe Touch Love Exists
Toe Touch Love started because of a problem that's been ignored for way too long: cheerleaders have nowhere to go. Think about it - you can walk into any sporting goods store and find gear for baseball, basketball, soccer, football. But for cheer athletes? Nothing. Maybe some generic "cheer mom" shirts online, but that's it.
I grew up in this sport. Started cheering as a kid and never left. I cheered competitively in high school, worked in cheerleading through college at Michigan State, and have been coaching ever since. Decades later, I'm still here - and I'm still frustrated that millions of cheer athletes pour their hearts into this sport but have been completely overlooked when it comes to quality apparel.
So I created what we've all been waiting for: a brand for cheerleaders, by cheerleaders.
What We're All About
At Toe Touch Love, our mission is to create cute, comfortable apparel that celebrates the cheer lifestyle on and off the mat. We blend bold, game-day energy with cozy, everyday style, so every girl can feel confident whether she's hitting toe touches or hanging with her team.
For the girls who wear cheer on their sleeves.
More Than Just Apparel
Here's the thing: Toe Touch Love isn't trying to be another athleisure brand. We're building something bigger - a community. Remember the old-school cheer shorts? If you cheered, you lived in them. They were THE thing. We want to bring that feeling back to the cheer world.
This is elevated apparel designed specifically for cheer athletes who refuse to settle for basic. Quality pieces that look good, feel amazing, and actually understand the lifestyle. We're creating the brand that finally gives cheerleaders what every other sport has had all along: a place to belong.
When you wear Toe Touch Love, you're part of something. You're representing a community of strong, dedicated athletes who deserve to be seen.
Join the Movement
Ready to be part of the brand cheer athletes have been waiting for?